Our Story

The story of SISMEL begins in the childhood of its founder, Durotar. Durotar is a young and passionate product designer. When he was 8 years old, he had a Golden Retriever named Buddy, who became his best friend. One day, while playing in the garden, a snake suddenly appeared, ready to attack Roninsy. Buddy showed immense courage, fought with the snake, and eventually successfully drove it away. Unfortunately, Buddy was bitten during this intense confrontation and tragically passed away.
As he grew older, Durotar cherished the time spent with Buddy and deeply missed their precious friendship. This longing inspired him to dedicate himself to the cause of caring for stray animals. Durotar decided to allocate a portion of his income to sponsor community animal protection initiatives, hoping to contribute to those helpless little lives in commemoration of the indelible bond with Buddy.
The birth of the SISMEL brand stems from this heartfelt compassion and eternal reminiscence of Buddy. Each product carries a unique care for animal welfare. By purchasing SISMEL products, you not only acquire high-quality design but also contribute to supporting the cause of stray animals. We believe that everyone who follows SISMEL is continuing that deep longing for Buddy and contributing to the common cause of compassion.